The Art of the Business Email

Stop Using Gmail.com

Nothing screams "amateur" like an email ending in @gmail.com or @yahoo.com. Professional business email ideas start with your own domain name.

Choosing a Format

Standard business email ideas for handles:

• firstname@company.com (Friendly, common)
• first.last@company.com (Professional, scalable)
• hello@company.com (General inquiries)

Avoid "admin@", "sales@", or "info@" for initial outreach—they trigger spam filters.

Cold Outreach that Works

If you are using email for generating business, follow these rules:

1. Subject Line: K.I.S.S. (Keep It Simple, Stupid). "Question about [Company]" works better than "Unlock 10x Revenue Today!!!"
2. The Hook: Make it about them, not you.
3. The Ask: One specific, low-friction request. "Worth a chat?"

Your email strategy is a core part of your brand. Treat it that way.